The AMBER Plan is a voluntary partnership between law-enforcement agencies and broadcasters to activate an urgent bulletin in the most serious child-abduction cases. 

Broadcasters use the Emergency Alert System (EAS), formerly called the Emergency Broadcast System, to air a description of the missing child and suspected abductor. 

This is the same concept used during severe weather emergencies. The goal of the AMBER Alert is to instantly galvanize the entire community to assist in the search for and safe return of the child.

CodeAmber.org was established in August of 2002 to extend the reach of every Amber Alert to the World Wide Web. Please, add the Code Amber Ticker to your site today. You could help save a child's life.

What is an Amber Alert? Each program establishes its own AMBER Plan criteria; however, the National Center for Missing & Exploited Children suggests three criteria that should be met before an Alert is activated. law enforcement confirms a child has been abducted law enforcement believes the circumstances surrounding the abduction indicate that the child is in danger of serious bodily harm or death there is enough descriptive information about the child, abductor, and/or suspect’s vehicle to believe an immediate broadcast alert will help If these criteria are met, alert information must be put together for public distribution. This information can include descriptions and pictures of the missing child, the suspected abductor, a suspected vehicle, and any other information available and valuable to identifying the child and suspect. How does it work? Upon receipt of an Amber Alert from Law Enforcement Authorities anywhere in the world, day or night, the CodeAmber ticker will be updated immediately on our server. During an Amber Alert all of the relevant details provided by the reporting Authority will be scrolled in the Code Amber ticker window. The information will include the location of the abduction and contact information for the reporting Authority as well as links (if available) to images of the abductee, suspect composites and any other details provided by the reporting Authority. How can people help? You may be thinking that someone in a geographic location other than the immediate Alert area could not be of any help. We include a link in each Alert which allows anyone to email the details of the Alert to anyone and everyone they know in the Alert area. For example: If you are in London and you see an alert for Anchorage Alaska you will be able to email the alert to anyone you know in Anchorage by simply clicking a link in the Alert Ticker and entering their email address Help Support the Code Amber Project. Code Amber is provided as a free public service by BigHits.com, Inc. Primary funding is provided by BigHits.com with additional funding provided by companies and individuals through Sponsor Links and Corporate sponsorships, as well as individual contributions. We receive no government funding or grants. We accept contributions and sponsorships to offset the cost of the Ticker and to provide communications between law enforcement and broadcast media. The Code Amber project is a success as a result of the support of the Web community. As of September 1, 2004, after only two years of operation, Code Amber has displayed over 505,000,000 Amber Alert Tickers and reaches over 175,000 web sites and computer desktops every day. Current statistics are displayed in the right hand column of each Code Amber page. A contribution of as little as $1 per month will help keep Code Amber growing.   If you would like to help support the Code Amber project we invite you to take advantage of any, or all of our services. By joining our community of over 200,000 independent web sites you will be helping extend our reach and, in turn the overall reach of the Code Amber Project. Our goal is to make the Amber Alert system so pervasive that it becomes a deterrent and not just a recovery tool. Code Amber Kids - Safety Through Education According to the National Center for the Missing and Exploited Children there will be over 58,000 non-family abductions this year and 1 out of 5 girls and 1 out of 10 boys will be sexually abused before they even reach adulthood. Safety N.E.T. Kids (no easy targets) is out to change these statistics all over the country. Our goal is to raise the awareness of children through the national distribution of our one of a kind video and to reach out into communities through certified instructors (click here for a list of certified instructors) and teach child safety seminars that are both fun and educational for children. Glenn Olson, founder of Safety Net Kids, and the producer of the Safety NET Kids video, started in January of 2003 with a unique idea of producing a fun child safety video that children would want to watch over and over so as to reinforce good safety habits. It was the goal of Glenn to do this in a way that didn't promote fear in children but to instill confidence. This was accomplished through certain teaching methods, which empower children. Safety N.E.T. Kids is endorsed and praised by Code Amber, psychologists, child advocacy groups and law enforcement agencies throughout the United States. Glenn is a 5th Degree Black Belt, certified instructor with the American Taekwondo Association, one of the largest martial arts associations in the United States. Glenn has taught martial arts to children and adults full time since 1988 and currently owns 2 martial art schools in Johnson City, Tennessee. Thanks to Code Amber, the Safety Net Kids video and the Safety Net Kids Seminar Program will be made available to children all over the country! Here are some comments about the Safety Net Kids Program. "You should really be proud of this piece of work. I very much enjoyed it, as did my daughters. I think you made a video that incorporated incredibly sensitive material in a way that is entertaining and non-threatening. My wife and I are psychologists, so we are highly attuned to the needs of not overwhelming children or stirring up excessive anxiety. Thanks for your product and investment in such a worthy cause. Seth Grobman As a member of Tennessee's Senate Education Committee, I have had the opportunity to take part in much discussion and debate as related to the importance of School and Community Safety for our children. The Safety Net Kids production is clearly the best, most concise, approach toward educating parents and their children……..This tape will no doubt save lives…I have taken the time to personally watch this tape with my entire family; and I would like for each school and PTA Association in my Senate District to have the opportunity to view this tape as soon as possible. On behalf of the State of Tennessee, I want to thank you for caring enough about our children to produce this extraordinary tape". D.E. "Rusty" Crowe, 11 3rd Senatorial District State of Tennessee "This video is a dynamic tool used to educate children and adults on a variety of safety issues. We are thankful that you were willing to produce such an important and useful tool for professionals working with children. We plan to use this video to reinforce safety issues with the clients we serve. Janel Burker, BSW Education Coordinator Children's Advocacy Center of Sullivan County Mary Margaret Denton, MSSW, Med., LMFT Clinical Director Children's Advocacy Center of Sullivan County